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Custom product pages

Create additional versions of yourApp Storeproduct page, each of which highlights a feature or specific content, then share a page’s unique URL in your corresponding marketing efforts.

Overview

You can create additional versions of yourApp Storeproduct page oniOS 15andiPadOS 15or later to showcase different features or content within your app — such as a particular sport, character, show, or gameplay feature — and share them with different audiences through unique URLs. You can also use these pages to showcase seasonal or culturally relevant content. Each custom product page can include screenshots, promotional text, and app previews that are different from those on your default product page.

Configuring inApp Store Connect

When creating a custom product page inApp Store Connect,you can choose to start with a copy of your default product page or a blank page. You can then customize screenshots, promotional text, and app previews for any of your page’s localizations. Any metadata you provide must be submitted for review, which you can do independent of an app update. You can also use theApp Store Connect APIto automate metadata upload and submission for your custom product pages. You can have up to 35 custom product pages per app published on theApp Storeat a time. For a smooth review experience, make sure yourscreenshotsandapp previewsfollow the specifications and that all metadata follows theApp Store Review Guidelines.

Get ready to optimize yourApp Storeproduct page

Configure custom product pages

Creating your product page

App Storeicon, app preview, and screenshots overview

Marketing custom product pages

Once you’ve created a custom product page, you can use its unique URL to share it through your marketing efforts, such as social media advertising or promotional communications. For example, you can promote a sports team in an email campaign and link to the custom product page that highlights that team. The unique URL adds a new product page ID parameter to the default product page URL. For example:https://apps.apple.com/us/app/mountain-climber/id12345678?ppid=45812c9b-c296-43d3-c6a0-c5a02f74bf6e

Custom product pages don’t appear when someone searches for your app or game on theApp Store(except as a search results ad that you created with AppleSearch Ads).However, they may appear in editorially curated selections on the Today, Games, and Apps tabs.

Advertising networks can also use custom product pages in StoreKit-rendered advertisements. They’ll use the custom product page ID as thecustomProductPageIdentifierwhen usingSKOverlay, or as theSKStoreProductParameterCustomProductPageIdentifierwhen usingSKStoreProductViewController.

Apple Search Ads lets you create Today tab ads and search results ad variations based on your eligible custom product pages. Tailor ad messaging and images for different audiences, feature launches, or seasonal promotions when you set up your campaign.Learn more about AppleSearch Ads.

Measuring success

Once your custom product pages are live, you can measure their performance in AppAnalytics inApp Store Connect.Under the Acquisition tab, you’ll see product page impressions, downloads, redownloads, and conversion rates to understand how effective each page is at encouraging app downloads. You can also view retention data and average proceeds per paying user for each custom product page. Additionally, you can compare the performance of your custom product pages against your default product page, and see whether people who downloaded your app from a custom product page stay engaged longer or spend more on in-apppurchases.

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